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Digital Marketing

5 online tools for entrepreneurs

Learn about online tools in this post that will help you improve organization and productivity in your work routine
Entrepreneurship is full of challenges and opportunities. Starting your own business is not an easy task. In addition to a great idea, you need perseverance, planning, and organization. Fortunately, we live in the digital age, where technology makes life easier and offers very useful tools for those who are starting a business.

Whether you’ve just started your startup or already have a well-established one, you can take advantage of the following online tools designed to help you improve organization and productivity in your work routines. All with a couple of clicks!

1. Trello

Trello is one of the simplest and most intuitive project management tools . It is configured as a board where you can organize projects in lists. Each list has cards with the ideas, tasks or elements that make up your project. Imagine a cork box, in digital format, in which you place and organize virtual post-its.

In each card you can add all the relevant content to the task: add comments, upload files from your computer or from services such as Google Drive, create checklists, set a due date, among others.

You can use this software for free in your browser or download the application for mobile devices.

2. FreshBooks

Freshbooks is cloud accounting software designed especially for entrepreneurs and freelancers. With it, you can manage your business accounting without having to be an expert on the subject.

The purpose of this online tool is to provide a complete solution for you to track business expenses and send invoices to your clients. You can create invoices, track expenses, send follow-up emails, and manage sales taxes. In addition, financial reports can be generated, essential to obtain information on how your business is doing and how it can grow.

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The tool also allows you to automate various tasks such as organizational expenses and follow-up time in the collection process. This will allow you to spend less time on these activities and invest the surplus in serving your customers and formulating new strategies.

3. Evernote

Evernote lets you organize just about everything: write notes, create to-do lists, set reminders, record voice memos, and more. With a simple interface, you can annotate, save and organize all kinds of information in a database accessible through the Evernote website or from the application available for smartphones.

Notes can contain text, audio, links, checklists, videos, and files. In addition, they can be synchronized with different devices, since all the annotations you make are stored in the cloud and shared with your team.

4. Google Analytics

If you have a website, you should use Google Analytics . This tool allows you to keep track of the most important metrics on your page. You can control the number of visitors that came to your site, how they did it and the way these users navigate through it.

The information you get with this tool is invaluable and also 100% free. With this service it is possible to analyze the entire flow of visitors to your website, and in this way, discover which actions of your Digital Marketing strategy  are working and which are not.

The tool is capable of identifying visitor data such as: geographical location, screen type, operating system and browser used. Additionally, you can see how the visitor got to the page, if they made any conversions, how long the visit lasted, among many other data. All this can be analyzed in specific periods (daily, weekly, monthly and yearly).

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We recommend the following article to learn more Google tools with business-oriented functions: Google tools that can help your business

5. Canva

Canva is the ideal tool to create magnificent images in a few seconds and without the need for technical knowledge. Its interface is designed as a website builder , with a WYSIWYG software that stands for What You See Is What You Get (what you see is what you get).

The best feature of this type of software is the “drag and drop” function, with which you can select an element and add it to the image only by clicking and dragging it to where you want to place it. You can add items like: text, photos, graphics, icons, grids, shapes, and even upload your own images, like your logo, for example.

In Canva you have at your disposal different templates that allow you to create high-quality visual content such as infographics , presentations, images for social networks, invitations, banners, and much more. While many of the templates and images that are available in the tool are free, there are some premium ones that charge usage rights for a small price (usually a dollar).

6. Gmail Professional

Gmail Professional is made up of a series of applications designed to increase the productivity and efficiency of companies of any size. It is a communication, organization and storage tool that, in addition to allowing you to use Gmail email with your domain name (eg: user@yourcompany.com), provides you with solutions to manage your agenda, documents, forms and more .

Some of the applications that are included in the Gmail Professional package, in addition to email with 30 GB of storage, are the following:

    • Hangouts : Stay in touch with your team through this service for voice calls, text chat and video conferences. One of the main advantages is that you can make presentations by sharing your screen with up to 15 people.
    • Calendar: Efficiently organize your time with your online agenda integrated with that of your team. You can check the availability of people to organize meetings quickly.
    • Google Docs : Create documents, spreadsheets and presentations to share with your team and work collaboratively.
    • Google Drive: Save your files in the cloud to access them from any device, keep them safe and share them with your team.

In addition to all these services, Gmail Professional allows access to the tools from anywhere, through your computer, smartphone or tablet.

What did you think of these tools? Do you already use any in your business? We know that you face many challenges as an entrepreneur. We hope these online tools help you take your business to the heights.

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