It seems like every day there is another study or blog written about the quality score formula that Google AdSense uses. I decided to take on the challenge of trying to find this quality score formula and write a couple of articles about it. And guess what? Here is the first one that I wrote!
First let’s talk about the quality score formula. The quality score formula was created by Google to determine the CTR (click through rate) of an ad. This is how Google determines the amount of money AdSense pays to the publisher. They have two different formulas that they use called the hurt and the bat.
In the kurtz Google uses a simple formula that compares the time a visitor views an ad to the time the visitor lands on the publisher’s website. Google calls this quality score formula A, and B. Google recommends that you do not use more than A or B in your Google AdSense campaigns. Using the bat Google uses a very complicated mathematical equation that compares the time someone views an ad with the time they land on a publisher’s site. This is also known as quality score formula C.
So what do we learn from this formula? The first important lesson is that you should not depend on using too many of the variables in the bat formula. If you use even one out of the two formulas you will not get your clicks count accurately. Only by using all three variables will you get an accurate number. Also it should be noted that Google has started penalizing sites that use too many of the three factors.
This leads me to my next point about the quality score formula. You are allowed to choose the colors for your ads. However, you must use relevant ads. If you put AdSense ads that are not relevant to your topic on the same page as your other ads you will receive a negative rate. Avoid this by placing relevant ads on two completely different web pages.
You may find it useful to place your AdSense ads in two different content networks. This will ensure that you have a wide variety of ads in order to spread your advertising over a larger number of ads. You can achieve this by creating ad groups in both the Google AdSense content network and the Google Content Network. However, this tactic will work only if you create ad groups in the correct content network. For example, if you create a group called “Adidas” in Google AdSense you will not be able to place Adidas running shoes in the group.
It is important to remember that there are different rates of click through for each individual ad. Click through rate or CTR (Click Through Rate) is the percentage of people that saw your ad and actually clicked on it. It may seem like a simple concept, but when it comes to AdSense, you must be sure that you understand what this number means and how to compare your ads to others that have good click through rates. Otherwise you will end up wasting money putting ads that don’t get you any clicks.
In conclusion, I have given you some quick tips on increasing your AdSense income. Now that you understand the relevance of color, placement, ad groups, and quality score formula, you should be able to increase your revenue by putting together a better system for putting together your ads. Don’t waste any more time looking for AdSense publishers. Find one that matches your niche and start pulling ads! You will be glad you did.
