The world is rapidly moving to a mobile-first future. As such, it’s vital for marketers and business owners to adopt the latest trends in order to stay relevant and draw in more customers.
In this blog post, we look at some of the hottest trends that will dominate our landscape by next year.
1.Increased use of Augmented Reality
Augmented Reality (AR) is a technology that superimposes digital information onto the real world. This can be done through various devices, such as smartphones, tablets and eyeglasses.
AR has been around for some time now but it is only recently that its potential has begun to be fully realised. In 2022, we can expect to see a lot more businesses making use of AR in order to create immersive customer experiences.
For example, imagine being able to view a product demo or look at an outfit on a virtual mannequin before you buy it. This is the kind of experience that will be commonplace by 2022.
Thanks to the increasing availability of AR-enabled devices, we can expect to see a lot more businesses taking advantage of this trend in the years to come.
2.Increased use of Artificial Intelligence
In recent years, we have already seen a number of companies including Netflix and Amazon implement artificial intelligence (AI) to enhance users’ experiences.
However, AI has so much more potential than this. In 2022, expect to see the implementation of AI being far more widespread across many industries as well as in our day-to-day lives.
3.Continued growth in mobile commerce
In the last few years, we have seen a huge increase in people choosing to make purchases via their smartphones and tablets. By 2022, this trend is only going to accelerate as more consumers opt for faster and easier ways of purchasing goods online.
4.Increase in voice-activated devices
Another trend that is rapidly gaining traction is the use of voice-activated devices, such as Amazon Echo and Google Home. These devices allow users to interact with their surroundings using just their voices.
In 2022, we can expect to see even more people using these kinds of devices, as they become more affordable and widespread.
This is great news for marketers. Voice-activated devices allow brands to establish a more personal, one-on-one connection with their customers.
For example, it’s possible to ask questions such as “Alexa, what are the latest movies that have been added?” or “OK Google, play my favourite playlist”. This makes voice-activated devices a powerful marketing tool that should not be ignored.
5.Rise of the chatbots
There are currently over 20,000 bots on Facebook Messenger alone. However, this is only the beginning. In 2022, we can expect to see many more businesses harnessing the power of chatbots in order to provide customers with a more personalized and convenient shopping experience.
For example, imagine being able to ask questions such as “what’s the weather like today?” or “can I reserve a table for two at my favourite restaurant?”.
By next year, chatbots will become an integral part of our daily lives and businesses would be wise to make use of them. This is especially true if they want to stay ahead in this mobile-first world!
6.Increasing use of Artificial Neural Networks
Artificial neural networks (ANNs) are computer systems modelled on the structure of neurons in a human brain. What does this mean for marketers?
Well, ANNs can help improve user experience by providing businesses with an insight into their customers’ needs and desires. This will be especially important as brands look to create more personalised experiences for their customers.
In 2022, we can expect to see a lot more businesses making use of ANNs in order to better understand their customers. This will help them stay ahead of the competition and provide a level of customer service that is second to none.
7.Growth of the Internet of Things
The internet of things (IoT) is a network of devices that are able to connect and interact with each other. This includes everything from cars and home appliances to wearables and health monitors.
By 2022, it’s estimated that there will be over 50 billion connected devices worldwide.
8.Increased online mobile gaming
As we become more and more reliant on our smartphones, it is inevitable that the demand for online mobile gaming will increase.
In fact, by 2022 there are expected to be over 300 million people playing online casino games on their mobile devices using platforms like Grand rush. This presents a huge opportunity for businesses to tap into this growing market.
It’s also possible to make use of this data in order to create new revenue streams by customizing products according to customer feedback.
So there you have it! These are just some of the mobile trends that will dominate our landscape by 2022. Keep these in mind when planning your marketing strategy, as they could make all the difference.