When you access content on your phone, you will frequently find that you have two options – access it on a browser or through an app. Which of these is better? Each platform has its own merits and disadvantages. Let’s take a closer look at how they differ, and which might be better.
What is the Difference Between an App and a Browser Experience?
A good place to start will be in looking at the exact differences between the two experiences. Accessing content through a browser means that you are using an internet browser to access a web page on the internet. You can use many different web browsers to access the same content – though the original developer might have one in particular that they would rather you use.
In contrast, an app is a piece of software built to have certain functions. They are usually built to meet the requirements of iOS and Android operating systems, and can either use features from the internet, or ones from local files stored on the phone itself.
Why Use Apps?
Apps offer a lot of benefits over browsers. One of the main advantages often cited when comparing the two platforms is that apps are a lot faster than browsers. This is due to the fact that apps store their files locally rather than on a web server. If you use an app that offers the chance to play slots, the files for the games might be stored on your phone even if the programming and the RNG comes from the web.
Apps can often make use of mobile features to a greater degree than a website can. Our phones are quite powerful little things, and they can handle a lot of different functions. An app can use some of these features to offer a much better experience for their users overall.
Should Every Business Develop an App?
From cricket betting sites to online clothing retailers, there are plenty of companies out there who are choosing to either not develop an app or create one that will run in tandem with the services that they offer through their browser websites.
Apps are not perfect, and there is still a lot of development that needs to be done to make them a better experience for all. However, there is no denying that these are a powerful and popular way for companies to push out products and services to their audience. There were over 250 million daily app downloads in 2019-20, and this number is only going to continue to grow.
Browsers are still incredibly important and they will be for a very long time. However, it is important that we recognise how much apps can offer us, and the potential that they have. With more and more companies choosing to develop apps, it is likely that we are going to see some interesting developments emerging from this sector in the future. If you have the opportunity to download a brand’s app, you should always consider it!