Artificial Intelligence, which is popularly known by its acronym, i.e. AI today, has become one of the biggest drivers of business growth today. This is the reason why online tools based on this powerful technology are emerging to the surface left and right. If you run a business and aren’t using any such tools, then the following are some of them that you should embrace as soon as possible:
1. Logo Designing and Branding
You may already know this, but branding can be quite an expensive service. If you are taking help from a professional or a well-established design studio. Then you can easily expect to shell out $300 to $1,000 just for a logo. Sure, you can find freelance graphic designers on websites like freelancer.com or upwork.com for low rates. But then it can be difficult to find artists that can offer good quality work.
If you want a quality logo design and branding services at low prices, then it’s highly recommended that you use a tool like Tailor Brands. It’s an AI-powered logo designer that can deliver results comparable to human designers. It’s super simple and easy to use and also available as a free demo.
2. Customer Service
If you know anything about running a business, then you know that the key to its success and growth is excellent customer service. The problem is, hiring full-time employees costs a lot, and you can’t deliver the best service with limited resources. This is why it’s recommended that you use a chatbot that uses a smart AI algorithm.
Using a chatbot on your website solves two problems- you are able to save a lot of money that you would otherwise need to spend on a full-time employee, and you can also stay connected to your customers 24/7 (chatbots can remain active as long as your website is). This means that you won’t have to let go of the visitors that come to your website at odd hours.
There are many startups that are offering ingenious virtual agent services lately. For instance, Niki.ai, which is one of the best AI startups in India, allows you to make and book payments after taking a few contributions from the users. You can use it to help your customers book movie tickets and bus seats, etc. and also pay utility bills with ease. So, you can use a product like this to give your business a boost.
3. Lead Generation and Nurturing
Lead generation is one of the most challenging tasks for running a business, especially for the marketing team. This is because the process itself is pretty laborious and time-consuming. Sure, you can find millions of user accounts on social media, email, etc. However, finding the hot leads that are likely to convert into paying customers- that’s what takes time and energy. This is why you need to start using AI-powered lead generation tools like Growbots and Leadberry.
AI-based tools can make lead generation easier and faster as they can automate a slew of tasks like web scraping, data collection, follow-up with leads, etc. Some of the advanced tools can also record the interactions with your leads so that when you follow-up with them later, then you know exactly where you left off or find important details that can help you nudge them towards becoming paying customers.
4. Human Resources
A major pain point of businesses is the management of human resources. This is because the domain comprises a variety of tasks that are critical for the successful running of a business. For starters, talent acquisition can be quite time-consuming and may deliver bad results if left unchecked (can happen if you hire bad employees).
Then there is the management of employee expenses, sick days, performance, etc. Managing all this manually can increase the risk of human error. Plus, the HR executives may have to spend way more time with these mechanical tasks than necessary, and it can hurt the productivity of the entire business. This is why it’s much better to just use AI-powered tools whenever possible.
For instance, you can use Paradox’s Olivia that can help you find the best talent for your requirements by scanning resumes for you. You can also use features like performance monitoring to identify poor performing employees when you need to lay off a few from your company.
5. Content Creation
Content plays a huge role in achieving marketing goals online. This is because you can use techniques like SEO, guest blogging, etc. but your target audience will take your products and services seriously only if you are using high-quality content on your website, social media handles, and other digital channels. The problem is, you may make more grammatical and sentence structure mistakes that you know. This is why you need an intelligent assistant like Grammarly.
Grammarly is a web-based service that you can use as a browser extension or a plugin for MS products to avoid basic and advanced content mistakes. Not only it can point out the mistakes in your content, but it can also help you learn how to fix them. This is why it’s highly recommended for entrepreneurs who want to communicate with their target demographic in the best way possible.
As you can see, there are all kinds of AI tools that entrepreneurs can use today. Most of them are easily affordable which is why you should give them a shot at the very least. Good luck!