Back in the day, the majority of marketing content relied on traditional media, specifically print ads and TV commercials. However, with the internet and mobile phone use, digital marketing serves as the best way to reach audiences. The use of video templates to create content with free video maker software makes owning your own channel a possibility. For this reason, more brands are investing in YouTube.
This is not surprising at all, as YouTube is now the second-largest search engine next to Google. According to YT Press, people view more than 200 billion hours of videos every single day. With so much content out there, you need optimization to ensure the best visibility. After all, you want to stand out from the crowd. Here are tips to get more views on YouTube following the best SEO strategies.
Use a Target Keyword For the Video File Name
As you do with writing blog content, you need to maximize keywords for your niche. This assures that your videos will come up when viewers search for answers. You can use SEO tools to find the best keywords. After, you must use this as your video filename before uploading it to the platform. Save this as the proper filename as you finalize your work in your free video maker.
Here’s the catch: YouTube does not watch your video and evaluates how relevant it is by checking the keyword on the viewing page once you upload. However, the platform can read the video filename along with all the code that comes with it. For example, if your blog talks about painting tips, the field name should be “house-painting-tips.mov”! Don’t forget to include the corresponding file type. The three most popular ones on the channel are:
- MOV
- MP4
- WMV
your free video maker.
Here’s the catch: YouTube does not watch your video and evaluates how relevant it is by checking the keyword on the viewing page once you upload. However, the platform can read the video filename along with all the code that comes with it. For example, if your blog talks about painting tips, the field name should be “house-painting-tips.mov”! Don’t forget to include the corresponding file type. The three most popular ones on the channel are:
- MOV
- MP4
- WMV
Find a Place For the Keyword in the Title
When people search for videos, people’s eyes naturally scan the video title. It will help with the search results if you find a way to creatively insert the keyword in the video title. if you want people to click on it, put a corresponding title that’s:
- Catchy
- Clear
- Concise
- Compelling
However, you must remember that though your industry keywords play a huge part, your title must also closely match the content. Find a way to balance a creative title with the best keywords and content you’re presenting. This makes your video optimized for searches while telling viewers what they’re about to watch. Moreover, you can also utilize the words for the title page of your video and customize it with your free video maker. For best results, aim for around 60 characters only.
Work on the Best Video Descriptions
The best descriptions for your video fall under 1,000 categories. Though you can use all of those words, keep in mind that viewers come to watch the video content and not read a lengthy essay. It would help to remember that the video displays only the first 2 or 3 lines of text. This rounds up to about 100 characters. From there, viewers have to click on “show more” to see everything.
Thus, for best results, front-load the description with the most important details like video info and other links. You can use the preview function on your free video maker to make the show notes and descriptions. Insert the proper keywords in your niche for the most favorable results. An optimized description helps your videos show up on the suggested videos sidebar.
Use the Best Keywords Related to the Topic to Tag the Video
Utilize tags to let viewers know what your video topic speaks of. It’s not enough to make video content stunning with a free video maker. You must take advantage of tags because they don’t merely inform viewers but YouTube as well. These tags help the platform understand both the content and context of the video you painstakingly created.
Moreover, this approach helps YouTube evaluate how your video relates compared to similar videos. This can help your channel expand its reach. However, do not indiscriminately tag. Select the best tags because irrelevant tags do not serve a purpose. You just get penalized for it and annoy your viewers.
Put the Video in the Best Category
After rendering the final video from your free video maker, you can categorize it using advanced settings. Doing so helps your content gain more visibility. After all, when you place your video in the right category, the platform groups it with other similar content. As a result, you can end up in the various playlists, assuring the best exposure with viewers who like watching this category. Check these helpful hints to get the best category:
- Assess who are the top creators in the category
- Find out what they do well
- Check for patterns with the audience viewing the category
- Analyze if videos share similar production qualities and apply them with your free video maker
Utilize a Cool Thumbnail for the Video Result Link
Finally, don’t forget to use a super cool YouTube video thumbnail. You can also use your free video maker app to create this. Remember, this is the primary image that your audience sees when scrolling through video search results. It will also show up if you search for keywords in Google under the video tab.
Apart from optimizing the title, work on the thumbnails as it tells the viewers what to expect. In fact, this image has the power to inspire viewers to click on your work. Cool, customized thumbnails make viewers curious. As a result, you can expect a lot of views for the videos. However, do remember that creating customized thumbnails work on verified accounts, so be sure to get this done first.
Parting Words
This list of simple SEO suggestions will help you gain traction for your YouTube channel. When you optimize your content, your chances of exposure, discovery, and visibility increase. By identifying the best keywords and utilizing the best promotional efforts, you can ensure your video content gets a lot of viewership and shares.
