Do you want to know ten tips to improve Facebook engagement? You’re not alone. Millions of people use Facebook every single day, and companies are noticing that their customers aren’t leaving Facebook because they don’t like the site – they leave because they don’t like being “in the same boat” as their friends. It’s a dynamic Internet community, where people change the settings on their pages constantly, and they come and go from one network to another within seconds. It can be very difficult to maintain that engagement, especially for a business that has been on Facebook for many years. But there are some simple ways to boost your Facebook engagement so that you get more results and turn those results into sales.
First, remember that you should never post an announcement on your personal page. It is tempting when you are networking with important clients or suppliers to simply write a status update about the conversation you’ve had, or about how good the meeting was. But this is the last thing you should do. People who aren’t on your list will see your announcement as a personal advertisement, and they may click away. And if you have a large following, those people will see your update before others will.
Also, be sure to provide interesting content on your main page. If you are regularly posting sales promotion, great posts will appear on your main page, and you’ll draw in more readers. Try writing something each time that you have a question about a product, or if you have an opinion about something. You can also change your Facebook layout on a regular basis to make it more interesting and dynamic. Some people prefer to simply have the top of the page displayed, but you can also choose to make your header the focal point of the page.
It’s also smart to keep your profile completely visible. This makes it easier for people to visit your profile and click on your friends if they have similar interests. And if you’re using Facebook as part of your business marketing, having your profile visible everywhere is even more important.
Don’t post status updates immediately. A good rule of thumb is to post status updates at least once every twenty-four hours. In between those updates, you should focus your time on making your connections know about your business. Posting daily can be distracting, so if you have a short window of opportunity to share something exciting, make the most of it!
You should also try to make it easy for your fans to get in touch with you. Offer them a way to contact you by sending them a private message. You can also set up your blog for them. If you want to promote your business but don’t want to spam everyone with a bunch of ads, you can set up your blog for people to comment and add you to their list. At the same time, you can send them occasional updates about what’s going on with your business and the newest products or services that you’re offering.
Don’t be afraid to network with others in your business and industry. If you can, meet other business owners and join their networking events. This way, you can stay in front of the action and keep tabs on new trends and developments.
These are just a few of the tips to improve Facebook engagement. If you follow them, you will have an exciting place to share your thoughts and ideas with the world. As you develop your profile, you will find that it is constantly changing and growing. You can stay one step ahead of the competition by being aware of your competitors and what they are doing. You can turn your competition’s attention away from yours and onto your products and services!
